Essentials
$797/month
A starting point for practices that want the core Fill My Lobby system in place and running.
Book a DemoThe Problem
Med Spa Growth Breaks Between Interest and Arrival.
Getting attention is only the first step. Revenue is lost when leads wait, appointments remain unconfirmed, and patients receive inconsistent follow-up.
Attention Gets Wasted
Ads generate interest, but slow replies allow potential patients to move on.
Appointments Slip Away
Manual booking, missed calls, and weak reminders leave openings on the calendar.
Patients Do Not Return
Poor follow-up and inconsistent staff processes reduce rebooking and retention.
The System
From First Click to Loyal Patient.
Fill My Lobby connects every step of the patient journey inside one system.
One patient moves through the Fill My Lobby system in six stages: an ad captures attention, the AI Patient Concierge starts the conversation, the appointment is booked and confirmed by automated reminder, the patient arrives, and follow-up brings them back. Use the stage buttons to view each step.
01 · Attention Captured
Campaigns and creative generate interest from local prospects.
02 · Conversation Started
AI responds quickly, answers common questions, and moves the lead toward booking.
03 · Appointment Booked
The conversation connects directly to the med spa calendar.
04 · Reminder Confirmed
Automated reminders reduce missed appointments and last-minute openings.
05 · Patient Arrives
The digital journey leads to a real patient entering the business.
06 · Patient Returns
Follow-up continues after the appointment to support reviews, retention, and repeat visits.
One System. Every Step.
See where every lead came from, what happened next, and where revenue needs attention.
Fill My LobbySystem view
Sample dataNew leads
14
Conversations
11
Appointments
9
Confirmations
8
Arrivals
7
Reviews
5
Rebookings
4
Campaign performance
- New patient campaign
- Reactivation campaign
- Retargeting
Sample dashboard — illustrative numbers, not client results.
The Connected Journey
Four parts that only work because they’re connected.
Bought separately, these are four vendors, four logins, and four things that don’t talk to each other. Fill My Lobby runs them as one operation — built for medical spas specifically, not a general business tool with a spa page bolted on.
Attention, earned
Patient Acquisition
Ad templates and setup, landing pages, lead capture, and branded video creative. You own your ad account and spend — we supply the creative, pages, and setup.
Patient Acquisition →Interest, booked
Patient Conversion
The AI Patient Concierge answers calls, chat, and text, books straight onto your calendar, and follows up by SMS and email until interest becomes an appointment.
Patient Conversion →Consultations, won
Team Performance
Consultation, in-clinic sales, no-show, rebooking, and cross-selling training — with scripts, checklists, and SOPs — for the moments automation can't run.
Team Performance →The whole picture, reported
In DevelopmentOwner Intelligence
A private AI Executive Assistant for the owner — separate from the patient-facing concierge — reporting what happened and what needs attention.
Owner Intelligence →
Campaign Creative
Campaign creative built to stop the scroll.
Fill My Lobby creates branded video ads and campaign assets designed around the treatments, offers, and patients your med spa wants to attract — then pairs them with the landing page and follow-up that catch what they bring in.
- Sample Video Ad
Treatment Promotion
Built around a single signature treatment — the kind of quiet, premium creative that reads as a clinic rather than an ad.
- Sample Video Ad
New Patient Offer
Leads with the consultation itself, pairing to a landing page and an intake conversation that starts the moment they tap.
- Sample Video Ad
Brand and Retargeting
Short, texture-led creative for the audience that already knows you — designed to stay in the feed without shouting.
Example campaign creative produced to demonstrate style and format. These are demonstrations, not client work, and no result is implied.
More on Video AdsAI Patient Concierge
The conversation starts the moment they land.
Your front desk is with a guest. The concierge answers anyway — on the website, on the phone, and over text. It answers what the treatment is, what it costs, and when you’re open, then books the consultation while the interest is still live.
- Answers calls, chat, and text
- Books straight onto your calendar
- Replies to missed calls instantly
- Follows up by SMS and email
- Works after hours and weekends
- Hands off to your team on request
Demonstration
Website chatWebsite visitor: Hi — do you do consultations for injectables? How much are they?
Concierge: We do. Consultations are complimentary, and pricing depends on what you're treating — the injector will walk you through it in person.
Concierge: Would you like me to find you a time this week?
Website visitor: Yes please. Ideally after work.
Concierge: I have Thursday 5:30pm or Friday 6:00pm. Which suits you better?
Website visitor: Thursday works.
Concierge: Thursday 5:30pm it is. Can I take a name, mobile, and email for the confirmation?
Website visitor: Dana Whitfield — 555 0142, dana@example.com
Concierge: Booked, Dana. Confirmation is on its way, and I'll text you a reminder the day before. See you Thursday.
Consultation booked · confirmation sent
A scripted demonstration, not a real patient. The concierge does not give medical advice and no health information is collected here.
Follow-Up and Reactivation
Most revenue is lost in the gap between interest and action.
Not because anyone did anything wrong — because the front desk was busy, and the reply came tomorrow. The system closes that gap on a schedule that never has a bad day.
Seconds
The missed call answers itself
Nobody reached the phone. The caller gets a text from your number before they've dialled anyone else.
Minutes
The new lead hears back
The enquiry from your ad or website gets a real reply while they're still on their phone.
Hours
The conversation continues
SMS and email follow-up carries on until they book or ask to stop — without anyone remembering to do it.
Weeks
The visit gets rebooked
After the treatment, follow-up invites the next one and asks for the review.
Months
The cold list wakes up
Past patients and old leads — the list you already paid to build — get a respectful reason to come back.
Demonstration — missed-call text back
Missed call · 2:14pm
Front desk was with a guest
Text from your number · 2:14pm
Hi, this is the front desk — sorry we missed your call. How can we help?
Reply · 2:16pm
Oh great, I was calling about booking a consultation.
A scripted demonstration, not a real conversation.
Team Performance
Better systems need a better-trained team.
Automation can book the consultation. It cannot run it — and the consultation is where the revenue is decided. The training system covers the moments that stay human.
Module 01
Consultation Training
How to run the consultation itself — structure, questions, and the moment you actually ask.
An unstructured chat becomes a guided decision the patient feels good about.
In the binder
- Staff scripts
- Checklists
- Standard operating procedures
- Training videos
- Downloadable guides
How to run the consultation itself — structure, questions, and the moment you actually ask.
An unstructured chat becomes a guided decision the patient feels good about.
Every module ships with the scripts, checklists, and procedures your team runs it from — the same standard, from everyone, every time.
Explore the TrainingOwner Intelligence
In DevelopmentA private AI assistant for the owner.
Not the assistant your patients talk to — a separate one that talks only to you. The AI Patient Concierge works the front of house. The AI Executive Assistant works for the owner, privately, and reports what happened in your business and what needs attention.
AI Patient Concierge
Patients, leads, callers, visitors. Voice, SMS, and web.
Live
AI Executive Assistant
You and your approved managers. A private channel.
In development
Planned
- Daily business summaries
- New lead and appointment reporting
- Cancellation and no-show alerts
- Missed-opportunity alerts
- Staff follow-up summaries
- Campaign performance summaries
- Operational task lists
- Business performance questions and answers
Your Assistant
Private · owner only
4 new leads overnight. 3 booked, 1 waiting on you.
8:00am
Thursday has two gaps at 2:00 and 3:30.
8:00am
Dana W. cancelled Friday — reactivation sent.
8:00am
Ella's follow-ups are 2 days behind.
8:00am
Concept of a planned product. Not a live interface.
The Full Journey
One patient. Thirteen moments. One system.
This is the whole path a patient takes through your practice — from the ad they scrolled past to the summary that lands on your phone. Every step is a place the journey can end early.
01 — Ad
Attention has to be earned before it can be captured.
Branded video ads and campaign creative built around the treatments and offers you actually want to sell — designed for the feed your patients are already scrolling.
Patient Acquisition
You own the ad account and the spend. We supply the creative, pages, and setup.
02 — Website Visit
They arrive curious and impatient.
A landing page built for the campaign that sent them, with lead capture that asks for what you need and nothing more.
Patient Acquisition
03 — AI Conversation
The question gets answered now, not tomorrow.
The AI Patient Concierge picks up the chat, the call, or the text — after hours and on weekends — and answers what the treatment is, what it costs, and when you're open.
Patient Conversion
04 — Booking
Interest becomes a time on your calendar.
The concierge offers real availability and books straight onto your calendar, while the interest is still live. No callback, no phone tag.
Patient Conversion
05 — Reminder
The chair stays full.
Confirmation and reminders go out ahead of the visit over SMS and email, so a booked consultation is more likely to become an attended one.
Patient Conversion
06 — Consultation
This is where the revenue is actually decided.
Automation got them in the room. What happens next is your team — which is why the training system exists rather than being an afterthought.
Team Performance
07 — Staff Process
The same standard, every time, from everyone.
Scripts, checklists, and standard operating procedures so the consultation doesn't depend on who happens to be working that day.
Team Performance
08 — Follow-Up
The ones who didn't say yes yet.
Automated follow-up keeps the conversation going after the visit — the patient who wanted to think about it doesn't quietly disappear.
Patient Conversion
09 — Review
Ask at the moment they're happiest.
The request for a review goes out on a schedule, right after the treatment, instead of whenever someone remembers.
Patient Conversion
10 — Rebooking
The next visit is a process, not a hope.
Rebooking training for the room, and automated follow-up for everyone who left without booking the next one.
Team Performance
11 — Retention
The list you already paid to build.
Past patients and dormant leads get respectful, automated reactivation — the cheapest patients you'll ever book are the ones you already have.
Patient Conversion
12 — Owner Summary
You find out today, not at month end.
A private brief for the owner: what came in, what booked, what cancelled, what your team is behind on, and what needs you.
Owner Intelligence
The AI Executive Assistant is in development and not yet available.
13 — Next Patient
And then it runs again.
Every step feeds the next, and the owner brief tells you which step is leaking this month. That's the difference between a tool and a system.
All four systems
See this journey on your own practice.
Pricing
Three ways to fill your lobby.
Every package runs on our CRM and is set up for your spa. A demo call walks through exactly what each one includes.
Final package inclusions pending approval.
The flagship
Fill My Lobby
$1,497/month
The complete system most med spas come here for — acquisition, conversion, follow-up, and team support working together.
Book a DemoProfessional
$2,997/month
For multi-location practices and larger teams that need the widest level of support.
Book a DemoPackage details are covered on the demo call, where we map Fill My Lobby to your current calendar and front-desk process.
What is Fill My Lobby?
Fill My Lobby is a growth and operations system built for medical spas. It connects four parts of your practice: attracting patients, converting and following up with them, preparing your team to sell and rebook, and giving the owner a clear read on the business. The software supports the service — it isn't the whole of it.
Is Fill My Lobby only an AI phone system?
No. Answering calls is one part of one of four systems. Fill My Lobby also supports advertising creative and landing pages, automated follow-up and reactivation, employee training, and owner reporting. A practice that only needed calls answered would be buying a fraction of what this is.
Does it replace my staff?
No. It covers the moments your team can't — the missed call, the after-hours enquiry, the follow-up that gets forgotten on a busy day — and it prepares your team for the moments that matter most, like the consultation itself. The training system exists precisely because the people in your practice decide whether a booked consultation becomes a patient.
Does it include advertising?
Fill My Lobby supports your advertising: ad templates and setup, landing pages, lead capture, and new patient campaigns. You own your ad account and you pay your own ad spend directly to the platforms. Fill My Lobby does not run your campaigns or manage your spend.
Does it include video ads?
Branded video advertisements and campaign creative are part of the patient acquisition system. The examples on this site are clearly labeled sample creative produced to demonstrate the style and format. Volume and format per package are confirmed on a demo.
Book a Demo
Your next patient journey should not depend on chance.
See how Fill My Lobby connects advertising, conversations, appointments, staff performance, and follow-up — on a demo built around your practice.